If you are a fan of American Football, you may have noticed that the NFL is all decked out in pink during the month of October. In fact, the NFL and the American Cancer Society team-up every year to raise money and awareness for breast cancer, a disease that affects approximately one in eight women in the United States.
The NFL and American Cancer Society Team-up for “A Crucial Catch.”
The campaign named “A Crucial Catch,” features players, coaches and referees wearing NFL pink to raise awareness for breast cancer and breast cancer prevention. Most of the gear worn by players and coaches is auctioned off at the end of October with 100 percent of proceeds going to the American Cancer Society. Fans are also encouraged to wear pink when they attend games and purchase breast cancer awareness pink merchandise from NFL.
The campaign began in 2009 and has since raised the American Cancer Society nearly $15 million through NFL pink merchandise sales and auction store.
This year, the NFL and American Cancer Society are focusing on promoting the importance of breast cancer prevention, including regular breast cancer screenings and mammograms. The money raised from the Crucial Catch campaign will go toward education and outreach to help women lower their breast cancer risk through maintaining a healthy lifestyle. Additionally, Crucial Catch will help women in underprivileged neighborhoods get access to breast cancer screenings.
According to Dr. Josette Spotts, breast surgeon at Comprehensive Cancer Centers of Nevada, breast cancer screenings are very important. “As a practicing breast surgeon treating breast cancer patients in all age groups, my recommendation remains the same: In patients who have no family history of breast cancer, screening mammograms should start at the age of 40 and continue annually with no recommended age at which to stop. Women who have a first degree female relative with breast cancer, I recommend starting annual screening mammograms at an age that is 10 years younger than the age at which the relative was diagnosed. I also encourage breast self examinations. Over the past three months, I personally have seen 20 patients under the age of 50 diagnosed with breast cancer. In four of those patients the cancer was found only on mammogram.”
Get Involved in Breast Cancer Awareness
You too can join the campaign and make a difference for women who are at risk or those who have been diagnosed with breast cancer. Consider the following options to raise awareness for “A Crucial Catch” this October:
- Use the hashtag #NFLPink.
- Purchase retail or auction pink items from the NFL.
- Wear pink throughout the month of October.
- If you are part of a local football team, consider hosting your own pink games to raise awareness in your local community.
These are just a few of the ways you can contribute to the NFL’s breast cancer awareness campaign. However, there are many other ways to raise awareness for breast cancer throughout the year—even if you are not a football fan.
Comprehensive Cancer Centers of Nevada, an affiliate of The US Oncology Network, encourages and supports various organizations contributing to cancer awareness, education and research. For more information about the practice, visit our website at www.cccnevada.com. If you or a loved one has been diagnosed with breast cancer or any other cancer, please call 702-952-3350 to schedule an appointment.